Our Leadership Team on Your Team

Interdisciplinary teams with big ideas.  Design and development from day one.

Karl Malik CEO/Founder

Knowing that a problem can have many different answers, Karl enjoys the search. His best day would end with dirty hands from an all-day session in front of a white board. His creative solutions and passion for over-delivering have resulted in long term relationships with some of the most respected Fortune 100 companies.

Charles Daoud Leadership and Business Development

Charlie ensures the direction of the team is continually pointed toward a practical, sensible, and cost-effective solution. Charlie’s talent at cutting through the nonsense and getting companies running smoothly and profitably has earned him a list of corporate comeback stories. Avid reader and CrossFit addict.

Ali Ouahbi Enterprise Development, Chief Innovator

Known to devour books and technical manuals faster than 3X Audible can read them to you, Ali’s passion is for developing lightning fast prototypes and bulletproof code. Ali’s office is filled with more electronic gadgets than an RFID trade show. A skilled chess player, soccer fan, and first in the office to finish Candy Crush.

Mike Steffgen Chief Cloud Meteorologist

While Mike is best known for his quiet and calm demeanor, his nonstop work ethic and strict adherence to development standards makes him the perfect fit to manage the global development team. Mike coaches football and baseball for his kids and spends more time on Skype than the fair use policy allows. He holds a BS in Mathematics/Computer Science.

Renee Malik Financial Officer
Renee’s thorough understanding of the corporate value chain has provided the company with many strategic opportunities that would have otherwise gone unnoticed. Budget-conscious, detail-orientated and obsessed with nurturing talent, Renee quietly goes about her business building high-performing teams.  She holds a degree in Criminal Justice.

Tom Resnick Creative Director

A multi-hyphenate, restless creative, all things design-related fall under Tom’s purview. From web design and user experience to product documentation, Tom’s touch ensures Wave Reaction’s products and services are as intuitive as they are powerful. A composer, writer, and gamer, he holds a BFA with an emphasis in Graphic Design.

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For more than 20 years, we’ve taken pride in helping OEMs, suppliers, and logistics companies figure out where their reusable containers are and where they are going next.  By developing large-scale applications for tracking our client’s data, we’ve given some of the most trusted brands in the world a powerful way to manage their world-wide returnable container programs.


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