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Who We Are

About Us

We pride ourselves on continually meeting our clients evolving needs. If our off-the-shelf offerings don’t work for you, we can build something that will.

Wave Reaction Headquarters in Waunakee, WI

Who we are

For over 20 years, Wave Reaction has provided cloud-based, configurable SaaS solutions for our customers. Our product offering includes configurable warehouse management systems (WMS) and reusable asset management products. We also deliver hardware solutions, including RFID tags, scanners, dock door portals, and much more.


Love what we do


Deliver Results


Customer Focused

Our Purpose

To help companies unlock their full potential

We build products that make our clients' lives easier and their businesses better. Our thoughtfully configured solutions enable our clients to reduce costs, automate processes, and focus their energy on growth.

Our Values

Customer Obsession

Clear Impact

Constant Evolution

Collaborative Success

Meet our team

Dan Violi


Karl Malik

Founder & CTO

Mike Steffgen

Vice President, Engineering

Ali Ouabhi

Vice President, IT

Jeff Meitler

Vice President, Business Development

Charlie Daoud

Director, Sales

Aaron Schmitt

Director, Sales

Riley Enge

Solutions Architect

Jay Farnshworth

Client Success Manager


Are you passionate about technology? Does solving complex problems excite you? If so, we should talk.

Wave Reaction is constantly searching for talented individuals to help us build world-class software for our growing client base. A career with Wave offers you:

    • Flexible work options
    • Great office amenities
    • Focus on team culture

Why people choose us


  • Sales and engineering contacts – no chatbots.

  • Highly responsive and always reachable.

  • Long-term roadmap co-development.


  • Seasoned engineers that have seen it all.

  • Highly efficient integration process.

  • Short, reliable service SLAs.


  • No “one-size-fits-all” solutions.

  • Extensive set of integrations.

  • Software that evolves with your needs.

Get in touch

Our products empower users to improve operational efficiency and reduce waste. Contact us and one of our experts will walk you through our range of solutions.