Don't just track.

Welcome to reusable container management - made simple.

Stop tracking.
Start managing.

Don't spend a lot of time trying to figure out a reusable container program.
Wave Reaction cloud-based SaaS is quick and simple to implement, and won’t throw your managers into a tailspin.

You save money.
Stop pouring your budget down the drain.

Are you wasting money on replacing lost or missing containers, purchasing too many or the wrong type of containers, or suffering from inefficiencies in your reusable container system?

You gain clarity.
Your crystal ball into production cycle efficiency

Can you run an efficient system without knowing how your containers are moving? Are you making critical decisions based on guesswork and "the way it has always been done?"

You take control.
Know your containers are right where they need to be.

Do you have the right tools to perform like a world class organization? Do your results inspire confidence and reinforce credibility in your organization?

You operate lean.
Get an understanding of people, processes and costs.

Make your software as lean as your operations. Our software allows companies to continually lower the total cost of ownership of the reusable program.

We've got your answers.

Don't let uncertainty hold you back. Here's some FAQs:

Why bother managing containers?
Why not just buy more?

With container management, you can actually reclaim your inventory, instead of allocating a major portion of your budget to replace lost containers. Spot trouble and correct costly container shortages early.

We're busy - Is this less work for us?
Do we have time for this?

We get it. You don’t want to spend a ton of time trying to figure out the container program. Our management system is quick and simple to implement. No managerial panic, headaches, or costly disruptions.

Can you do better than we can?
We've tried this before.

Typical results show that once the system is operational, the number of people required to run our system is less than your current tracking method. With our scalable cloud-based infrastructure, we're able to activate our system immediately.

Do it all.

Don't leave savings behind.

Some companies begin a reusable container management initiative, only to stop after improving asset visibility. In reality, they leave 80% of the possible savings behind - saving realized through accountability, proper utilization, and comprehensive optimization.

Effectively managing your reusables will maximize your total savings. Tell us what you need, and we'll help you succeed.

Our Leadership Team on Your Team

Interdisciplinary teams with big ideas. Design and development from day one.

Karl Malik
CEO / Founder

Knowing that a problem can have many different answers, Karl enjoys the search. His best day would end with dirty hands from an all-day session in front of a white board. His creative solutions and passion for over-delivering have resulted in long term relationships with some of the most respected Fortune 100 companies.

Ali Ouahbi
Enterprise Development, Chief Innovator

Known to devour books and technical manuals faster than 3X Audible can read them to you, Ali’s passion is for developing lightning fast prototypes and bulletproof code. Ali’s office is filled with more electronic gadgets than an RFID tradeshow. A skilled chess player, soccer fan, and first in the office to finish Candy Crush.

Charles Daoud
Leadership and Business Development

Charlie ensures the direction of the team is continually pointed toward a practical, sensible, and cost-effective solution. Charlie’s talent at cutting through the nonsense and getting companies running smoothly and profitably has earned him a list of corporate comeback stories. Avid reader and CrossFit addict.

What People
Say About Us

We needed a low-cost way to gain visibility in our supply chain. We asked Wave Reaction to solve the problem, and they did. We now have an efficient, cost-effective solution.

Weylon Heiser, Container Managment Supervisor
Deere & Co.

What People
Say About Us

An innovator who came in and explained the processes in a way that was faster and less expensive than we had expected. For Dubuque, it isn't just interesting data, it's economic development.

Dave Lyons, Project Manager
Sustainable Dubuque - City of Dubuque

What People
Say About Us

We have worked with them for more than a decade, and they have made a huge positive impact on our bottom line.

Brent Cobb, President
World Class Industries

Some of largest suppliers and OEMs in the automotive, manufacturing, and data industries manage with Wave Reaction.
  • client
  • client
  • client

Compare our
Solution Plans

Pick a plan that best suits your needs.


Manage up to 100,000 reusable containers
10,000 automated notifications /mo
100 scanner software deployments
Barcode ID and RFID tracking
Standard reports + 3 personalized


Manage up to 1,000,000 reusable containers
Unlimited automated notifications /mo
Unlimited scanner software deployments
Multimode tracking
Standard reports + 15 personalized

+1 815 776 9470